Bright, playful and irresistibly squishy, The Big Squij Donut features a fun iced design with colourful sprinkles and a cute character face. Its bold colours and familiar treat-inspired look create strong shelf appeal and instantly invite interaction. Made from super soft, slow-rise material, it delivers a deeply satisfying squeeze-and-release experience that keeps customers coming back for more. The jumbo size enhances the tactile feel, making it ideal for sensory play, stress relief and fidget-style use.